Start Small, Stay Small: A Developer's Guide to Launching a Startup by Walling Rob & Taber Mike

Author:Walling, Rob & Taber, Mike [Walling, Rob]
Language: eng
Format: mobi
Publisher: The Numa Group, LLC
Published: 2010-08-03T16:00:00+00:00

General Guidelines for Pricing

In researching this topic I read no less than 25 articles, blog posts and PDFs relating to software pricing. Not one provided even a loose range for the amount you should consider charging for a product. I’m going to break that mold.

Each of the prices mentioned below is a ballpark number and will vary considerably based on your market specifics, but let them serve as a general guideline of the top end of each market segment. Keep in mind I’m only referring to online sales here – selling on the internet without a sales person or in-person visit. Large software firms who can afford staffs of sales people can charge much more than the numbers provided here.

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